March 3rd, 2010 by
Ligia Muscarella and Schadler Siron, both CEO’s of their respective firms, have decided to lay off some poor performing employees, that would have probably been fired within the next 6 months anyway. “It’s true, we’re laying off workers because of the economy, but the ones we’re laying off are employees that contribute little to our operations. Our best employees continue to hold their jobs and will continue with us as long as they maintain their excellent records. Further, we’re going to reward our gaming reference guide market analysts, who are in high demand, with a cost of living raise plus 2% of their salaries.” “We might just give everyone non-paid vacation,” said Luci Dehaas, Vice President of HR at Wilmer Tripplett and Wilma Holbrooks, INC, “simply because having too many workers becomes unproductive. We’ll let portions of our employees take time off for their families. When they’re recharged and ready to tackle the demands of the gaming reference guide consumer demand, we’ll open our doors once again. In the meantime, let’s be cautious and not jump to conclusions.” “Shandy Hyler is right on,” said Huggett Dubinsky, a researcher in the gaming reference guide market, who has over 30 years experience, “and I think as we look forward, a lot will depend on the behavior of consumers. If they choose to spend their money, we’ll get out of the slow times fast. If, however, on the other hand they decided to save it or pay off debt, we’re looking at a more bear market.” Top government officials echoed some of the sentiments of gaming reference guide industry executives, who are reluctant to fire unnecessary employees in order to increase profit margin. “The last thing I want to do is send people home - because that’s against our company’s mission statement,” said Paulina Zonia, VP of Finance at Palomino Lesmerises Partners Ltd, “and also because we can reallocate our human capital to work on other projects that will be beneficial while the consumer market slows down.” Some long range planners believe the holiday season will be the bell weather indicator of how optimistic people are about the economy, particularly in the gaming reference guide market. Consumers will spend some 20 to 30 % more, on average, in the months before the holiday season, which helps retailers and major producers’ bottom lines greatly. The gaming reference guide sector, although sometimes slow during the holidays, generally does well no matter what result. Several other major stock houses felt similar shifts in the gaming reference guide industry as well, noting some losses on the big board. This is to be expected, however, because the economy is not quite ready for anymore “irrational exuberance”. Speaking broadly, the gaming reference guide market sector will perk up as the year continues forward, with historically strong profits in the second and fourth quarters. Gaming reference guide employment numbers increase perennially, despite even the most difficult of economic times. The market is always strong and always improving, mostly because people need greater access to gaming reference guide services and products on a daily basis. As the market continues to mature, some stock forecasters see big gains - despite the slow economic times - that could spell riches for savvy investors. “I’m excited about the future possibilities in our gaming reference guide industry,” said manager Allain Mirza, who works at Mallory Kulakowski and Dentino Tien Partners LLC, “because I know in the long run, it’s all going to work out just fine.” “I’m doubtful of a fast turnaround,” said Piper Raiford, a commodities broker for Weibe Pendergast and Son’s Firm, “but I am confident of long term gains that will help drive the gaming reference guide market area forward.”
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The vast expanse we know as the internet only continues to get larger, and the only limit in site is the number of servers companies can produce. As with any medium, the internet offers incredible marketing and business opportunities for entrepreneurs, weekend warriors, or people just looking for a hobby. Some people prefer Ebay to sell their wares, while others prefer to setup their own website, payment gateway, and processing. Though most don't turn out to be millionaires, it goes without saying that most successful online entrepreneurs collect a nice paycheck, regardless of how they do it. One of the most promising, and growing industries is online marketing. Increasingly, customers are researching products online before making an offline purchase. As a result, the online marketing budgets of major consumer oriented companies is burgeoning, despite recent global economic difficutlies.
Padriag Flaherty, a well known marketing entreprenuer, believes this trend will continue. In a recent white paper, Flaherty stated: "I realize the global economic crisis is causing many to pinch pennies, but the internet marketing boom is still going strong. Consumerism and the pursuit of information is still alive and well online, and marketers like myself can capitalize on this phenomenom. There are a number of verticals that can produce serious income for marketers, and those include finance, banking, retail, insurance, music, and gaming. Of that set, I prefer gaming the most, in part because it can be marketed universally across the internet without regard to the actual location of the business." Flaherty has worked with many gaming companies over his 8 year career, and also has a group of personal websites he uses as supplementary income. "Diversification is key," said Flaherty, "don't put all your eggs in one basket."
So what does Flaherty market exactly? "Gaming is an exciting, high growth potential industry. People love sports and people love gaming, and that demand isn't going anywhere. The trick is to market the right material to the right people," declared Flaherty. Flaherty's point seems to resonate with other top online gaming marketers, who are in fierce competition for players. "My favorite online gaming sector is
sports betting, in part because I have a passion for athletics. Though some may consider the nature of
online sports betting to be dubious, I actually believe the industry itself is generally trustworthy. Yes, there are a few bad apples in the bunch, but look at the greed and excess of Wall Street in recent months, and it's easy to see that gaming really isn't that bad."
Flaherty's busy season is in the fall, where bettors come in hoards to enjoy
NFL betting. The professional football season is one of American's most exciting times, and it provides much needed relaxation and escape to sports fans. The enjoyment of
football betting isn't just limited to the NFL. "Obviously the NFL is a big attraction, but
college football betting and its sheer number of games attracts a wide base of bettors as well," said Flaherty. Surprisingly, by the end of the season, the interest in football continues to stay strong, with intense
Superbowl betting at the close of NFL action for the year. Overall profits and sportsbook handles for the football season alone are in the billions of dollars annually. Most sportsbooks have downtime after football, but many continue to see a lot of action from
NBA betting, which comes to a head with the playoffs in late spring.
Next to sports, Flaherty sees lots of opportunity in casino gaming. "A good percentage of my income in the gaming market is from
online casinos," stated Flaherty, "and the draw for this gaming sub-sector is even larger than sports." A few years back, gambling online might seem unsafe, perhaps even opening oneself up to theft. Despite these initial fears, however, the industry has solidified over the years, and people who don't feel like going to Vegas can play
online blackjack from the comfort of their homes. Said Flaherty, "The annual action a typical
online casino sees is in the millions. Obviously they don't pocket all that money, since players do win. Instead, casinos like
Rushmore casino, or the competing brand
Rome casino, payout a percentage to affiliate marketers, advertisers, and other venders that provide leads. That's wher I come in with my portal websites and email lists."
So, where does Flaherty go from here? "I'm hoping prohibitive legislation will eventually be overturned. For the meantime, however, there are plenty of legal skill gaming websites to promote. People that enjoy
backgammon gambling will be happy to know that there are a few great backgammon sites online. Likewise, fans of
online rummy have seen a new gaming vertical bloom overnight with the rise of global rummy gaming sites." In the end, whether Flaherty is promoting
NFL betting or
online casinos, the power of the gaming vertical continues to be strong, due to high demand from around the world, regardless of physical location or economic situations.